The Role of Branding and International Trademarks in Global Value Chains

Abstract

This project will examine the role of brands and trademarks on global value chains. Trademarks can help firms de-risk, scale up and add value to their offerings. This project will develop a machine learning algorithm to identify international trademark families and extend a novel global trademark family dataset. It will use the dataset to analyse how international trademarks are used and mis-used; how they enable vertical dis-integration and international dispersion of manufacturing production (two central features of global value chains); and how they affect businesses’ ability to enter and compete in global markets. This research should help Australian businesses extend their international..

Related publications (1)

TM-Link: An Internationally Linked Trademark Database

Stephen Petrie, Mitchell Adams, Ben Mitra-Kahn, Matthew Johnson, Russell Thomson, Paul Jensen, Alfons Palangkaraya, Elizabeth Webster

2020-06-01

This article describes a new database—TM‐Link—that contains 12 million trademark applications and registrations across six jurisdi..